MeasureUp, a provider of certification practice tests in the IT sector and large multinationals such as Microsoft, Cisco, AWS, CompTIA, or VMware, celebrates its twenty-fifth anniversary in 2022, consolidating its global leadership in this sector.
MeasureUp has closed the year 2021 with a growth of 13%, selling through its platform more than 1.2 million practice and evaluation tests in more than 130 countries. The products offered on its formative assessment platform, Pedagoo, include, among others, exam simulations, assessments and learning videos, through which the student learns while being able to measure their knowledge. In 2021, MeasureUp has added 41 titles to its available training offer, exceeding 400 titles and 33,000 questions in the most in-demand technologies for the year 2022.
For 25 years, MeasureUp's practice tests have been recognized for their innovative use of simulation question types, comprehensive explanations, comprehensive coverage of exam objectives, multiple delivery modes, and detailed reports. This innovation and excellence has led it to have the support of those who have tested its products, since 84.6% of users would recommend its practice tests, 91% are satisfied with the explanations provided in the tests and 98.9% support the affinity of their questions with those of the official exams. All this has led the company to sell more than three and a half million tests since its incorporation into the Media Interactiva Group in 2014.
Among other actions planned to celebrate this special event and reward the support of its users, MeasureUp will offer exclusive discounts to its subscribers on the 25th of each month during the year 2022.
The CEO of MeasureUp, Sam Brocal has stated that, looking to the future, the objective of MeasureUp is "to continue innovating and working hard to offer the best possible product to our customers, helping more and more professionals to certify their technological skills thanks to our products."
Strategic plan for 2022
Looking ahead to 2022, the company has put a special focus on 'ITalentUp', a new project focused on early interview and evaluation processes for technical candidates. This project will mean a great saving of time and costs for recruitment companies and human resources teams, which are increasingly finding it difficult to evaluate the technological skills of candidates and teams.
ITalentUp will allow users to create technical evaluations using MeasureUp's complete catalog, previously filtered and configured based on the most in-demand technologies on the market. Currently MeasureUp has a catalog of more than 33 thousand updated questions of the most demanded technologies, which can be combined for the creation of evaluation tests.
Laura Morillo, CHRO of the Media Interactiva Group, has assured that "human resources teams and professionals have a great dependence on technicians for the hiring of IT professional profiles. ITalentUp, allows to streamline processes, automate technical tests, with the saving of time, people and money that this implies and above all, autonomy and objectivity in the selection processes of IT profiles. All professionals in the sector know that current profiles are hybrid and need several technical skills. ITalentUp allows to evaluate several technical competences at the same time, so that human resources professionals can obtain the necessary results with a single test for a profile or position, adapting 100% to the job, project or particularities of the company."
Similarly, the company's strategic plans for 2022 include the digitalization of the B2B channel, with the aim of strengthening and increasing its business through companies and groups, and the implementation of a new subscription model, in which users will pay a single fixed annual fee to enjoy the full MeasureUp catalog.
MeasureUp will be present at the 'Innovations in Testing 2022' conference organized by the ATP (Association of Test Publishers) from March 20 to 23 in Orlando. In it, you will join industry thought leaders to discuss how to continue driving innovation through new forms of learning and assessment. In addition, MeasureUp will provide attendees with the opportunity to improve the pass rate of its certification program by creating its own official exam simulation program, using technology and methodology as Microsoft does through the official "practice test" program, where it relies on MeasureUp as an official provider since 2015 together with Pearson VUE.
