MeasureUp has shone brightly at Bett 2024, the world's largest educational technology event. Our colleagues Sam Brocal (CEO), Rosa Torralba (KAM), and David Plant (Senior Content Editor Recruiter) participated alongside more than 10,000 attendees from various countries and cultures, all coming together with the aim of improving the world through education. 

Since its inception in 1985, the Bett event has established itself as the largest and most influential showcase in the world for educational technology. Year after year, companies and public organizations in the education sector gather to explore the latest trends, share knowledge, and form strategic alliances. Bett 2024 was no exception, with MeasureUp being able to play its part in enhancing education. 

In addition to excellence and innovation, Bett 2024 also stood out as a unique meeting point where hundreds of people from diverse corners of the world united with a common purpose: to improve the world through education. The diversity of perspectives and experiences present at the event reinforces the idea that global collaboration is essential to address contemporary educational challenges. 

Prior to the event, over 70 organizations had already expressed an interest in MeasureUp and scheduled meetings to learn about our products, undoubtedly leading to significant projects and partnerships. These demonstrations of interest not only highlight our reputation in the industry but also the growing demand for innovative and high-quality educational solutions. 

During the event, we not only showcased the quality of our products but also demonstrated their real value in the educational sphere. And as usual, our practice tests stood out as the flagship product, capturing the attention of educators, professionals, and experts in educational technology from around the world. 

We also opened the doors to our most recent and exciting project: iTalentUp. Launched in late 2023, iTalentUp is a platform designed to help human resources professionals, recruitment agencies, and companies identify top-tier IT talent quickly and accurately. iTalentUp simplifies the complex task of technical assessment, allowing users to create evaluation tests for technical profiles without requiring expertise in the field, thanks to the catalog of over 40,000 questions from the MeasureUp collection, covering the most in-demand technologies in the market. 

In conclusion, Media Interactiva and MeasureUp's experience at Bett 2024 has been more than mere participation at an event; it has been an inspiring journey involving innovation, diversity, and a true passion to transform education. In the heart of London, we shared not only exceptional products and cutting-edge projects but also common dreams with over 10,000 other passionate professionals. 

This gathering transcended borders, connecting like-minded individuals with a common purpose: to change lives and improve our world through the power of education.  

Thank you, London, for creating yet another extraordinary chapter in the history of education!