Microsoft Practice Test MB-220: Microsoft Dynamics 365 Marketing Functional Consultant

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The MB-220 practice test trains you in configuring Microsoft Dynamics 365 Marketing to support your organization’s marketing strategy.

Why should I take the MB-220 exam? 

The MB-220 certification allows you to give your career a boost by validating your detailed knowledge of Microsoft Dynamics 365 Marketing to implement solutions to pursue your organization’s marketing goals. This includes managing leads, contacts, and accounts, managing customer journeys, configuring Dynamics 365 Customer Voice, and creating and managing marketing forms and pages. Passing the MB-220 exam will earn you the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.

The MB-220 practice test includes two different modes: certification and practice mode. Certification mode allows you to assess your knowledge and discover your weak areas, with practice mode allowing you to focus on the areas that need development.

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Questions: 187
Release Date: 08/2020 (Last Update: 01/2023)
Job Role: Functional Consultant
Language: English

The MB-220 practice test contains 187 questions and covers the following objectives: 

Configure marketing applications – 46 questions

Configure model-driven apps

  • Create and configure forms
  • Create and configure views
  • Create and configure charts
  • Create and configure dashboards
  • Configure site maps 

 

Configure organization settings

  • Configure data sources for synchronization
  • Create and manage templates
  • Configure integration with the marketing portal 
  • Configure landing page settings
  • Configure domain authentication
  • Configure data protection tools
  • Configure social media accounts
  • Configure webinar providers
  • Configure LinkedIn Lead Gen
  • Configure the Customer Insights connector
  • Configure SMS providers
  • Configure push notifications

 

Configure and manage marketing settings

  • Configure matching strategies
  • Configure marketing email settings
  • Configure customer journey settings
  • Configure opt-in settings
  • Configure lead scoring settings
  • Configure required options for publishing journeys
  • Create and configure marketing calendars
  • Configure content settings
  • Configure compliance settings
  • Manage the asset library and files 

 

Manage insights

  • Analyze contact insights
  • Analyze lead insights
  • Analyze segment insights
  • Analyze customer journey insights
  • Analyze email insights
  • Analyze lead scoring model insights
  • Analyze marketing page insights
  • Analyze marketing form insights
  • Analyze website insights
  • Analyze redirect URL insights 

 

Manage segments and lists – 18 questions

Create and manage segments

  • Determine segment type
  • Create and manage marketing segments
  • Create and manage templates
  • Create segments using Natural Language Query
  • Configure dynamic segments using Designer
  • Combine segments using union, exclude, or intersect logic
  • Create segments from external sources by using Dynamics 365 Customer Insights
  • Describe use cases for blocks including behavioral blocks and query blocks 

 

Create and manage subscription centers and lists

  • Create a subscription list
  • Add a subscription list or lists to a form
  • Create a segment based on a subscription list
  • Describe use cases for subscription centers
  • Create and manage a subscription center
  • Describe when to use marketing lists and subscription lists
  • Describe use cases for suppression lists 

 

Create and manage marketing forms and pages – 24 questions

Create and manage marketing forms

  • Determine which marketing form type to use
  • Identify form requirements and limitations
  • Create a marketing form by using a template
  • Manage form templates
  • Create and manage marketing forms
  • Configure dynamics form fields
  • Embed forms in external websites
  • Implement form capture for externally managed forms 

 

Create and manage marketing pages

  • Create marketing pages
  • Add content blocks to marketing pages
  • Add forms to marketing pages
  • Apply a style to marketing pages
  • Integrate marketing pages with marketing emails
  • Preview and validate marketing pages
  • Publish marketing pages
  • Monitor visitors to marketing pages
  • Configure personalized pages
  • Manage page templates 

 

Manage leads, contacts, and accounts – 13 questions

Manage leads

  • Create leads
  • Manage leads throughout the lead lifecycle
  • Synchronize leads from LinkedIn Campaign Manager by using LinkedIn Lead Gen 

 

Create and manage accounts and contacts

  • Create and manage accounts
  • Create and manage contacts
  • Manage content settings
  • Create and manage activities and activity templates 

 

Create and manage marketing email messages – 17 questions

Create email messages 

  • Create and manage email templates
  • Edit templates by using an HTML editor
  • Create an email message by using a template
  • Define mandatory fields for email messages
  • Add dynamic content to email messages
  • Validate email content for compliance by using the Accessibility Checker
  • Check spam scores for messages by using Spam checker
  • Personalize using pre-defined tokens 

 

Manage email messages 

  • Define message requirements
  • Preview messages by using basic, inbox, Litmus features
  • Configure A/B testing and review test results
  • Validate and publish email messages 

 

Manage customer journeys – 36 questions

Create automated campaigns by using outbound customer journeys

  • Create and manage customer journey templates
  • Determine when to use an inbound or outbound customer journey
  • Determine content types required for a customer journey
  • Create a customer journey by using a template
  • Set the target audiences
  • Implement Power Automate flows for customer journeys
  • Configure Smart Scheduler
  • Describe business unit scoping for segments and customer journeys
  • Add segments and suppression lists to a customer journey
  • Configure recurring journeys 

 

Publish and manage customer journeys 

  • Configure required options for publishing journeys
  • Check customer journeys for errors
  • Publish a customer journey 

 

Configure and manage real-time journey orchestration

  • Determine using real-time or outbound journey orchestration
  • Describe the real-time marketing asset library
  • Enable real-time customer journey orchestration
  • Create an event-based journey
  • Configure real-time event triggers
  • Configure real-time email templates
  • Configure the SMS channel
  • Configure push notifications 

 

Manage events and webinars – 15 questions

Create and configure events and webinars

  • Create an event
  • Configure an event as a Microsoft Teams webinar
  • Configure an event as a Microsoft Teams Live event
  • Configure buildings, rooms, and layouts for events
  • Set up sessions including internal and external tracks
  • Set up speakers
  • Configure event websites
  • Create and manage event forms
  • Configure event agenda 

 

Manage events 

  • Create event invitations, banners, and social media posts
  • Manage event registrations, including attendee check-in
  • Manage speakers, registration, waitlists, and attendees
  • Manage sponsors, vendors, logistics, and accommodations
  • Record and view financial information for events 

 

Configure Dynamics 365 Customer Voice – 18 questions

Create surveys

  • Create a project  
  • Select survey questions
  • Apply branding to surveys and upload images
  • Add sections to a survey and personalize data
  • Apply branching rules to surveys
  • Personalize surveys by using variables
  • Determine respondent types
  • Determine submission options
  • Define satisfaction metrics 

 

Manage surveys 

  • Add surveys to emails
  • Embed surveys in marketing email messages
  • Add surveys to a webpage
  • Add surveys to customer journeys
  • View survey responses in Customer Voice
  • Create a segment from survey responses 

 

Notes:

  • The bullets that follow each of the skills measured are intended to illustrate how we are assessing that skill. Related topics may be covered in the exam. 
  • Most questions cover features that are general availability (GA). The exam may contain questions on Preview features if those features are commonly used.

 

 

System Requirements

A practice test is an informal exam simulation of the real test and improves your preparation in terms of what to expect on the real exam. A MeasureUp practice test contains around 150 questions covering the exam objective domains. In a MeasureUp practice test there are two specific test modes to prepare students for their certification: Certification Mode and Practice Mode. 

  • The Practice Mode permits learners to highly customize their testing environment. They may select how many questions they want to include in their assessment, the maximum time for completion of the test, the possibility to randomize the question order, and how and which questions will be shown in the test. 
  • The Certification Mode simulates the actual testing environment users will see when taking their certification exam. They are timed assessments and do not allow users to request the answers and explanations to questions until after the test. 

 

How does it work?

Take a look at our video to see exactly how MeasureUp’s practice tests work.

 

 

Why should you trust MeasureUp over free Learning material?

MeasureUp Free learning material
  • A greater number of questions, so more opportunities to learn.
  • A small proportion of questions to introduce the exam.
  • Detailed explanations with online references of correct and incorrect answers.
  • Brief or no explanations of both correct and incorrect answer options.
  • A total of fourteen different question types.
  • Limited types of questions out of all the ones you'll find on the exam.
  • Customize the test based on your needs. Certification & Practice Mode.
  • Just one type of assessment, without customization options and without a time countdown.

 

Will studying with a MeasureUp practice test improve my chances of passing at the first attempt?

Yes. MeasureUp's practice tests have been specially created to help you both save time and pass on your first go. The test is fully customizable, allowing you to discover and target your weak areas. This makes the learning process quicker and smoother. Also, as the style, objectives, question type, and difficulty are the same as those found on the official exam, you can be sure that when you pass the practice test twice in Certification Mode, you are exam ready. 

 

What can I expect to earn if I pass the MB-220 exam?

On passing the MB-220 exam and obtaining a job as a mid-level functional consultant, you can expect to earn a salary in the United States of approximately $100,000.

Source: Nigel Franks International.

Continue growing with MeasureUp’s learning material. Explore the Business applications learning path. 

 

greenArrowFundamentals 

TickMB-920: Microsoft Dynamics 365 Fundamentals (ERP) 

TickPL-900: Microsoft Power Platform Fundamentals 

 

OrangeArrowRole-based 

TickMB-210: Microsoft Dynamics 365 Sales Functional Consultant 

TickMB-220: Microsoft Dynamics 365 Marketing Functional Consultant 

TickMB-230: Microsoft Dynamics 365 Customer Service Functional Consultant 

TickMB-240: Microsoft Dynamics 365 Field Service Functional Consultant 

TickMB-300: Microsoft Dynamics 365: Core Finance and Operations

TickMB-310: Microsoft Dynamics 365 Finance Functional Consultant

CubeBundle (MB-300 + MB-310): Microsoft Certified Dynamics 365 Finance Functional Consultant Associate

TickMB-330: Microsoft Dynamics 365 Supply Chain Management Functional Consultant

CubeBundle (MB-300 + MB-330): Microsoft Dynamics 365 Supply Chain Management Functional Consultant Associate

TickMB-500: Microsoft Dynamics 365 Finance and Operations Apps Developer

TickMB-700: Microsoft Dynamics 365 Finance and Operations Apps Solution Architect

TickMB-800: Microsoft Dynamics 365 Business Central Functional Consultant 

TickPL-100: Microsoft Power Platform App Maker

TickPL-200: Microsoft Power Platform Functional Consultant

TickPL-300: Microsoft Power BI Data Analyst

TickPL-400: Microsoft Power Platform Developer 

TickPL-500: Microsoft Power Automate RPA Developer 

TickPL-600: Microsoft Power Platform Solution Architect

CubeBundle (PL-200 + PL-600): Power Platform Expert

CubeBundle (PL-400 + PL-600): Power Platform Dev and Architect

 

redArrowSpecialty 

TickMB-260: Microsoft Customer Data Platform Specialist 

 

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MB-220 PRACTICE TEST 

Why should you use our MB-220 practice test? 

The MeasureUp MB-220 practice test is the most realistic simulation of the actual certification exam on the market, giving you the perfect opportunity to pass the official MB-220 exam the first time you sit it. With MeasureUp's Test Pass Guarantee, you can be confident of success as we will issue you a full refund if you do not pass. The MB-220 practice test has been created by leading experts in the field of configuring Supply Chain Management in Microsoft Dynamics 365.

 

Why should you trust MB-220 Practice Test from MeasureUp over free learning material? 

The MeasureUp MB-220 practice test is superior to free learning material in many ways, such as: 

  • Higher question count, so grater learning opportunities.
  • Detailed explanations with online references for both correct and incorrect option choices. 
  • A total of fourteen different question types, recreating the real exam’s look and feel. 
  • Customizable based on your preferences. Certification & Practice Modes. 
  • Test Pass Guarantee. 
  • Written, reviewed, and edited by experts. 

 

How to use the MB-220 Practice Test?

You can use the MB-220 practice test in either certification or practice mode. Certification mode allows you to evaluate your knowledge and discover your weaker areas, and practice mode allows you to concentrate on these areas, thereby making sure you divide your time in the most efficient way. First, we recommend you take the MB-220 practice test in certification mode. By analyzing the generated report after completion of the test, you will get a helpful breakdown of which areas require further attention. You should then take the test in practice mode in order to develop those areas. Once you can see you have improved your knowledge in thm, you can re-take the test in certification mode and, on passing twice consecutively with a score of 90%, you know you are exam ready!

 

Will the questions be the same as the actual exam?   

Although the questions will reproduce the questions in the official exam in terms of style, content, level of difficulty, for reasons of copyright they will not be exactly the same. This will allow you to fully understand the content you are studying so that, no matter how the questions are focused, you can be confident you are covering the same material and that you will have no problem in passing the exam.

 

MB-220 CERTIFICATION EXAM 

What is the MB-220? 

The MB-220 certification exam validates your ability to get the most out of Microsoft Dynamics 365 Marketing to manage your marketing environment, configure customer journeys, and analyze marketing insights.

 

How difficult is MB-220?

The MB-220 certification exam is an Associate-level exam, which means it is pitched at a moderate difficulty level. 

 

How can I pass the MB-220 exam? 

  • Review the exam objective domains carefully. 
  • Create your study plan for your preparation. 
  • Register for the MeasureUp practice tests. Our practice tests emulate the actual exam in terms of style, format, skill sets, question structure, and level of difficulty, and can be taken in two different formats: practice mode and certification mode. 
  • Practice, practice, practice!  After looking at all the questions available in the test, checking the correct answers, reviewing the explanations regarding all the different answer options, and consulting the carefully chosen references, it is now time to use the test’s Certification Mode. This is the next best thing you’ll get to the real exam. And when you pass the Certification Mode twice in a row with a score of 90% or more, you know you are… Exam ready! 

 

Is MB-220 worth it?

Getting certified with the MB-220 exam helps you to implement your organization’s marketing strategy, by helping you to more easily work with leads and segments, take advantage of insights and actionable feedback, and more. As every modern-day organization has a developed marketing strategy, this will provide incalculable benefit both to your profile as well as to your organization. 

 

How many questions are there in the MB-220 exam? 

There are approximately 50 questions in the MB-220 exam.