Brand and Logo Style Guide
The blue area indicates the minimum clear space around the logotype, which should be free of other symbols. The gray area shows the safe zone.
- Pantone 7460
- C100 M32 Y14 K0
- R0 G131 B193
Suggestions for colors variations
When the brightness value of the background color exceeds 25% of the logotype’s color, change from Pantone Cool Gray 8C at 60% to white.
Alternative logo versions & guidelines
- Minimum Logo Width - 35mm (35mm is the safest minimum size)
- Favicon Web (Usually saved as a .ico at 16px)
- Social Media Profile (Twitter, Facebook, Linkedin...)
Examples of incorrect logo usage
Don't change the placing of the symbols
Don’t expand or distort the logo
Don’t change the size of the symbols
Don’t alter the color or font guidelines